4 Signs You Should Ditch Your Sales Funnel and Get a New One

Date: Oct 16, 2014 8:45:00 AM

sales funnel—that visual representation of your sales process from prospect to customer—is an important and necessary tool for sales and marketing departments everywhere, provided you're using the right sales funnel.

If your sales funnel isn't quite up to snuff or if it's a little rusty or made from subpar logic, it's not going to help you or your colleagues. Yet how do you know for sure? How do you evaluate the health and effectiveness of a sales funnel?

Never fear! We can help. Here are four signs it's time to ditch your sales funnel and develop a new one.

What the Heck is a Sales Funnel (and What Should You Do with It)?

Date: Aug 4, 2014 8:30:00 AM

Raise your hand if you thought "funnels" were things used only for cooking. (Don't worry—it’s an honest mistake.)

OK, so here's the thing: A "sales funnel" is business jargon, but that doesn't mean you shouldn't understand it or know how to handle it within your own organization. Here's the scoop.

Sales funnels, defined.

First, imagine a regular old funnel, like the one you might use when you're cooking. Now picture yourself pouring a big bag of sugar into the funnel. And underneath the funnel is a measuring cup (because you're making chocolate chip cookies—nom, nom, nom!).

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